Amman, Jordan
Faisal Aburub
Professor of Information Systems, University of Petra
Artificial Intelligence as a Catalyst for Innovation Performance in the Arab World
Faisal Aburub, Rami A. Abdel-Rahem, Wael Hadi, and Mayyas Al-Remawi
University of Petra, Amman, Jordan
Abstract
Artificial Intelligence as a Catalyst for Innovation Performance in the Arab World
Artificial Intelligence (AI) has emerged as a transformative technology that is reshaping organizational processes, knowledge creation, and innovation capabilities across various sectors. In the Arab world, the growing adoption of AI technologies presents new opportunities for enhancing innovation performance and strengthening the transition toward knowledge-based economies. AI applications enable organizations to analyze large volumes of data, automate complex tasks, and support intelligent decision-making, thereby improving their ability to generate creative solutions and develop innovative products and services. This study examines the role of Artificial Intelligence as a catalyst for innovation performance in the Arab world. The research explores how AI adoption contributes to improving innovation outcomes by enhancing knowledge management, supporting research and development activities, and fostering organizational creativity. The study adopts an empirical approach based on survey data collected from professionals and academics across selected institutions in the Arab region. Statistical analysis is used to examine the relationship between AI adoption and innovation performance. The findings are expected to demonstrate that AI adoption significantly enhances innovation performance by improving efficiency, facilitating knowledge discovery, and enabling organizations to respond more effectively to dynamic market and technological changes. The study provides valuable insights for policymakers, academic institutions, and organizational leaders seeking to leverage AI technologies to promote innovation and sustainable economic development in the Arab world.
Biography
Faisal Aburub
Faisal Aburub is a Professor of Information Systems in the Faculty of Administrative and Financial Sciences at the University of Petra, Jordan. He earned his PhD from the University of the West of England, Bristol, UK, and has been a faculty member at the University of Petra since September 2001. Currently serving as the Dean of Scientific Research and Graduate Studies, Professor Aburub's research focuses on business process modeling, business process reengineering, organizational agility, and ERP systems. His work has been widely published in academic journals and conferences. He is particularly interested in bridging the gap between system models and business process models, employing practical methods to model complex organizational settings and exploring the role of IT systems in enhancing business processes.